The Spark of an Idea


Our Founder, Sarah Romaine, reminisces about the conception of this very special brand. Where personal passion and serendipity met:

“On honeymoon in Mauritius, my husband and I were driving with the windows down and sweet sugar cane filling the air. It was so beautiful to smell this intense fragrance in its natural habitat and most pure form. I wanted to box it up and take it home so I could experience this carefree paradise every day. It was here that the vision of having my own fragrance brand began.

I had always loved fragrance and the power it has to evoke nostalgic memories, from playing in the lavender fields as a child and my grandmother’s love of tuberose, to vacations in the Amalfi coast with the most ethereally fragranced Italian lemon trees. It was my ambition to harness this emotion and pure escapism into my fragrance collection.”


“One day I stepped into the lobby of this beautiful and iconic London hotel. An incredible fragrance infused the air, so evocative that I asked what it was. When I was told it was a scented candle created by one of the candle chandlers with whom I had had the pleasure of training with, I knew this was fate. I’m a big believer in the Law of Attraction and, it might have been 20 years in the making, but it was at this precise moment that I decided it was time to launch my own home fragrance brand.

I hope you love my candles as much as I have loved creating them."